Let's capture your beautiful story!

Deb McGwin is a nationally recognized portrait photographer in the Rochester, NY and Finger Lakes region -- specializing in High School Senior Portraits, Modern Business Headshots, Families and more.

Deb has refined her style to create images that are modern, fresh and unique — ones that capture your true self at this incredibly important milestone. Considered one of the areas top portrait photographers, Deb’s mission is to bring every one of her client's personalities to life! Working closely and directly with you every step of the way...from the initial consult, sharing her personal clothing style guide/session prep, location scouting, to guiding you all the way through to the final image selection for your beautiful heirloom prints, custom wall art and signature keepsake albums.

Deb's main goal is about making sure you’re happy, comfortable and relaxed in front of the camera. Because that’s when the magic starts to happen.

Click next to learn about our Senior Picture Experience

View Our Galleries

High School Seniors >>

Headshots/Personal Branding>>

Families and More>>

Ageless Beauty Campaign>>

Hello, I'm Deb

I'M YOUR PHOTOGRAPHER EXTRAORDINAIRE

I have developed a great passion for showing others just how much they are loved, appreciated and accepted for exactly who they are, and that they were built to belong - in your family, in your community, and in photographs with your loved ones. That passion somehow translates into the photos that I take, I want to capture the beauty of exactly who you are, right now. Fueled by equal parts matcha tea and passion, I spend my days capturing the kinds of images that make you stop, smile and ask time to please slow down. You, your story, your life, are beautiful and I can't wait to capture it all in images you will treasure for years to come.

I invite you to come to my studio and enjoy a cup of tea or coffee and see what magic we can create together.

Want to learn more...Let's chat!

"The finished products were beyond my expectations. ": "Deb is not only a consummate professional, but she provides the extra touch of genuine care and concern for each client. My daughter had her Senior pictures taken with Deb last summer, and the patience and kindness she demonstrated throughout the entire process was phenomenal. The selection process can be a tremendous task when you love each and every picture, but Deb made it extremely manageable and enjoyable. The finished products were beyond my expectations. I'm still in awe of the beautiful pictures that adorn the walls of our home."

— Sue Lombardo, Class of 2022 parent
"Incredible storyteller": "Deb McGwin is my go to person whenever I’m in need of professional photographs for my business, whether it’s for my website or promotional material. Her expert eye, amazing suggestions and her professionalism are second to none. Deb has been my touchstone throughout the process of branding my business and her stunning photos help me become a storyteller which has positively influenced my bottom line.

- Joan Margaret, Local Artist - Personal Branding
"Deb is exceptional in her field": “We’ve had the pleasure of working with Deb McGwin Photo & Design collaboratively over the past 8+ years. Her expertise and innovative nature has helped to match, propel and inspire our firm’s marketing efforts. We’ve also been fortunate enough to use her exceptional photography capabilities to capture our client events as well.”

– Christina Gregory, Marketing Operations Manager, Brighton Securities